ELEMENT and Warranty Expert continue their cooperation across Europe and launch business in Ireland

Berlin, November 15th, 2023 - Following their successful entry into the Finnish market in July, Lithuanian company Warranty Expert, in collaboration with ELEMENT as Insurance Carrier, is now set to make waves in Ireland as part of their ambitious European expansion initiative.  

ELEMENT, the leader in the seamless delivery of insurance for its partners in Europe, continues its cooperation with Warranty Expert, the premier extended warranty and purchase protection service provider from the Baltic States. The tech-enabled insurer, headquartered in Berlin and established in 2017, is experiencing rapid growth in Germany and is actively expanding its presence throughout the European Union, with internationalization serving as a key driver of its growth strategy. 

Warranty Expert, having started their journey in 2013, has quickly grown its business within the Baltic region and established a robust Third-Party Administrator (TPA) network spanning most of the Europe. Their focus on tailored customer experiences and strategic B2B2C partnerships, along with the expansion of retail training programs and insurance product offerings, has set the stage for the ongoing expansion into the rest of Europe, starting with Finland earlier this year.  

The partnership's success story is about to reach a new level with the recent launch of their innovative solutions in Ireland. Central to their offerings are extended warranties and insurance products, with a particular emphasis on Micromobility (eScooters and eBikes), aligning perfectly with the upcoming progressive eScooter legislation in Ireland. Not surprisingly, their Mobility Protection product has already piqued substantial interest in the market.  

We are excited and incredibly proud to finally bring our cutting-edge insurance products into Ireland. Rarely do you see such a perfect combination of an agile insurance partner, timely government-led Micromobility legislation, impactful sustainability initiatives and a market full of opportunities. We are humbled and honoured by the warm reception we have experienced thus far and cannot wait to showcase our unparalleled customer service and continuous product innovation over the years to come, in our endless mission of delivering peace of mind to consumers for the things they cherish. Paul Melnikov, President at Warranty Expert
We are thrilled to announce the expansion of our partnership with Warranty Expert into Ireland. Our vision at ELEMENT is to make the delivery of insurance as seamless as possible for our partners in Europe. As we extend our reach to a new market, we are committed to delivering unparalleled insurance solutions that cater to the evolving needs of our partners and end customers. Building on the knowledge we gained in Finland, this achievement underscores our dedication to internationalization as a driver for growth, innovation, and ultimately, a joint success story. Francesca Cossu, Head of International Sales at ELEMENT 


ELEMENT Insurance AG is the leader in the seamless delivery of insurance for its partners in Europe. The 100% cloud based InsurTech is licensed by the Federal Financial Supervisory Authority (BaFin) as a primary insurer for property and casualty insurance, while being able to operate as a risk carrier in all EU countries. As a digital company, ELEMENT can create innovative insurance solutions quickly, flexibly, reliably, and efficiently along the entire B2B2X value chain in the European market. The combination of insurance and technology expertise makes ELEMENT a pioneer of digitization in the insurance industry. 

About Warranty Expert 

Warranty Expert is the Baltic States’ leader in Purchase Protection and Extended Warranty solutions. Launching in 2013, Warranty Expert grew their business within the region and a TPA network across Europe, focusing on tailored customer experiences and B2B2C partnerships, while expanding their retail training programs and insurance products. The main goal of Warranty Expert is to ensure peace of mind for consumers for things they cherish and that defines the wide range of covered products which includes anything with a plug or battery, except motor vehicles. 

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